WE ARE
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GBHQ is a sports and recreation brand driven by movement, community, and real-world impact.
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From hybrid events, lifting clubs, and Sports Academies; all built around the same core goal: helping people realise what they’re capable of. But our mission goes further.
We’re touring schools across the country to fire up the next generation, teaching confidence, fitter lifestyles, and the power of moving your body. It’s about giving young people the inspiration to be more through fitness.
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Building stronger people, stronger communities, and a stronger future.
British Fitness
Awards Winner 2025
Theo Paphitis
Small Business Award
Community-first training experiences.
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Our Lifting Clubs are in-person events designed to strip fitness back to what matters: movement, effort, and people.
No pressure. No judgement. Just showing up and lifting together.
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We host one-day lifting sessions where beginners and experienced lifters train side by side, supported by coaches, brand ambassadors, and the wider community.
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Our aim:
To remove intimidation from strength training and prove that progress happens faster when you don’t train alone.
Moving together. Progressing together.
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Our Run Clubs are built on consistency, community, and challenge.
Open to all abilities, we provide structured sessions with pacers covering a full range of speeds so everyone has a place, and everyone has a path forward.
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Whether you’re starting out or chasing improvement, Run Club is about showing up, finding your edge, and gradually pushing it further over time.
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Our aim:
To help people discover their limits, then expand them, proving that we go fast alone, but far together.
Taking the community on the road.
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The GBHQ Tour brings our Lifting Clubs and brand experience to gyms, venues, and cities across the UK. Each stop delivers the same core values, consistency, effort, and connection - adapted to the local community.
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Every tour stop is different, but the mission stays the same: create an environment where people feel welcome, challenged, and part of something bigger, breaking down barriers to fitness one trip at a time.
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Our aim:
To build a nationwide community that feels local wherever it goes.
Where fitness, culture, and competition meet.
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Our fitness festivals are large-scale celebrations of training, performance, and community.
They combine multiple disciplines from lifting, hybrid events, endurance, education, and live experiences, into one immersive environment.
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These events aren’t about elite-only competition. They’re about lifestyle, atmosphere, and showcasing the many ways people move.
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More than clothing. A representation.
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GBHQ apparel is built as a system of collections, each designed around a mindset, a moment, or a movement within the brand. These aren’t seasonal trends, they’re statements people choose to wear.
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Our clothing is made to be worn in the gym, at events, and in everyday training as a badge of representation. When you wear GBHQ, you’re not just wearing fabric, you’re signalling shared values, effort, and belonging.
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Each collection carries its own message, allowing people to align with what resonates most in their own journey.
THE GBHQ
Movement
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